Director of Communications and Marketing's blog

Let’s get the NHS more social (and ban fax machines)

Clinical teams with social media icons

A lack of confidence, permission and fear are some of the reasons that our teams don’t embrace social media at work. However, embracing social media undoubtedly enables our frontline teams to have conversations that can help them realise their potential and improve their services for patients. So how can NHS communication teams help to bust some of the myths and give our frontline the confidence to use social media?

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Safety first – It’s a people business

At a recent breakfast meeting of industry communication leads, I was listening to a presentation about culture change from a leading bank. They explained how their culture was really starting to change, as they’ve started to talk about making mistakes, and learning lessons – he then said; “we sometimes forget that it’s OK to do that as no one has died.”

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